19 Products That Are Shockingly Overpriced

When you shop in exclusive boutiques, you know you’re going to pay a high price for what you hope is high quality. But there are some situations where you’re just getting gouged. Here in no particular order are some of the most overpriced purchases in America, and what you can do about it.

If you’re a merchant, the only way to profit is to sell stuff for more than you pay for it. As a consumer, whether you’re sipping a martini in a swanky bar or swilling bottled water from the grocery store, you are swallowing that markup.

What’s a fair markup? Fifty percent? One hundred? Two? It depends on both product and business, but one thing’s for sure – you can save a lot of money by paying attention.

Here, in no particular order, is a larger list of products with high markups, along with ways to avoid paying a premium.