The average markup on cosmetics: 78 percent. Since most cosmetics are made from various combinations of dirt, oil, wax and fragrance, it’s surprising that shoppers pay such a premium. But thanks to anti-aging claims and celebrity-endorsed marketing, shoppers have been breaking the bank to look younger and more beautiful for years. Fortunately, there are some simple ways to get more bang for your buck when purchasing beauty products (hint: skip the drugstores and load up on free samples).
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