Finding the perfect diamond ring can take several months, and if you’re wondering how to save money on diamond rings, don’t always believe the sticker price at the jewelry store. Antique appraiser Dr. Lori recommends negotiating all jewelry purchases because retailers can mark goods up as much as 70 percent. Paying with cash is also a good idea because many jewelers have to pay processing fees and might give you a discount if you pay with cash. You can also shop online at stores such as Overstock to get a great deal on real diamond rings.
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