Makeup
1920: The Maybelline “Eyelash Beautifier” sold for 75 cents, or $9.79 today.
Today: Maybelline’s most expensive “Total Temptation Mascara” costs $9.49 at Ulta Beauty. The prices for other mascaras by Maybelline average around $7.00.
The mascara of the 1920s consisted of a dark colored cake and a separate brush, which looked like a toothbrush to coat the lashes.