Online research for used car shopping is likely to include the familiar Kelley Blue Book — but remember that this almost universally recognized source is a guide, not a law.
“A common misconception among consumers is that Kelley Blue Book is a definitive guide for car pricing — but nothing could be further from the truth,” said Shayrgo Barazi, founder of CarSumo, a classifieds sit for cars. “The fact is, pricing varies depending on many factors, including desirability of the car and how many are available.”
If you’re checking out a popular car that’s in high demand, you can expect to pay more than the KBB price, Barazi said.
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