10 Items That Will Change Your Mind About Generic Brands

Taste of the Wild vs. Kirkland Signature Dog Food

Name brand price: $2.13 per pound

Generic price: $1.60 per pound

The better deal: Kirkland Signature Nature’s Domain Dog Food

If you want to give your dog grain-free, natural eats without paying nearly $5 a pound for freeze-dried chow like Orijen, both Taste of the Wild and Kirkland Signature’s Nature’s Domain offer a way to improve your dog’s diet with similar formulas.

Both brands contain wholesome ingredients, including salmon or salmon meal, ocean fish meal, sweet potatoes, peas, potatoes and probiotics. Although the recipes vary slightly, both formulas offer the same amount of selenium, fatty acids, vitamin E and zinc. Taste of the Wild guarantees eight times more probiotic microorganisms than the Costco brand. But at half the cost, the generic Costco brand is hard to beat.